Platform Features
A complete breakdown of the HaloEffect platform — from guest influence scoring to direct booking attribution. Built exclusively for hospitality.
The Model
Three compounding advantages that no OTA can replicate. Most social tools help you post more. HaloEffect changes the economics of every booking.
Know the social value of every guest before they arrive.
Before a single guest walks in, HaloEffect has scored their influence across Instagram, TikTok, and YouTube. Engagement rate, content relevance, audience quality, posting consistency — assessed by AI and mapped to a composite score. Scores build with each stay, so your programme gets smarter over time. Your arrivals dashboard shows each guest's tier and predicted offer ROI.
Turn perishable inventory into measurable social content.
Spa slots, breakfast covers, late checkouts — inventory that expires unsold every day. You define exactly which complimentary items are available and which guest tiers qualify for them. HaloEffect manages the exchange: guests post authentic content, every offer is tracked, every post detected in real time, every piece of content attributed back to what it cost and what it returned.
Build a direct guest channel that outlasts every stay.
Every enrolled guest enters your CRM — permanently outside the OTA ecosystem. At checkout, a personalised return offer goes direct: no commission, no middleman. High-scoring guests become affiliate marketers, sharing promo codes with their audience. Every referred booking tracked to the originating guest.
The Hidden Upside
OTAs charge 15–30% commission on every booking. HaloEffect hands that relationship back to your hotel, permanently.
At checkout, the hotel sends a personalised return offer via the channel HaloEffect already established. Guest books direct with a shareable promo code for their followers. No OTA. No commission.
A guest who arrives via OTA and enrols in the programme enters the hotel's own CRM. Their next stay is direct. One HaloEffect enrolment — one customer recovered permanently.
High-scoring guests receive a shareable promo code. Their followers book direct. Real, attributable revenue with unambiguous tracking back to the originating guest.
The Guest Experience
HaloEffect runs invisibly inside your hotel. Guests interact with your own brand. Every complimentary offer you give is tracked, attributed, and measured.
A personal invitation from your hotel
Five days before check-in, your guest receives a branded email with a single tap to see their curated offer. No app download. No account creation. A mobile page opens instantly — their name pre-filled, their personalised perks waiting.
Full guest profile before they arrive
See the guest's social reach, engagement rate, top content categories, and predicted offer ROI — all on the arrivals dashboard — before they step through the door.
A QR code, a tap, and it's live
At the front desk, the guest scans a QR code. Their offer activates. Vouchers appear immediately in their browser — F&B credit, spa access, late checkout — ready to use at any moment during their stay.
One-tap activation for front desk
The guest's score and tier appear on the arrivals screen. Front desk taps Activate. The content monitoring window opens and the programme begins. No additional training required.
Prompted at the right moments
Gentle prompts reach the guest at high-value content moments — pool, restaurant, spa, sunset terrace. Suggestions are tailored to their content style. A caption assistant helps them write something worth sharing.
Posts arrive in real time
Every guest post surfaces in a live feed as it happens. Estimated reach is shown alongside each post. Managers can send a bonus surprise offer against any post, directly from the portal.
Perks confirmed instantly
The guest receives instant confirmation of earned perks linked to their posts. F&B credit appears on their account. Late checkout is locked in. The exchange feels seamless — reward without friction.
Verified reach, pending redemptions
Post metrics are verified automatically: total estimated impressions, engagement rate, and content category. Pending voucher redemptions are tracked against complimentary cost. You always know the value exchanged.
A return offer that bypasses the OTA
At checkout, the guest receives a personalised return-visit offer with a direct booking link and a shareable promo code for their followers. No OTA. No 15–30% commission. The next booking belongs to your hotel — and so does every booking their code generates.
Full attribution report for the stay
The full stay report is available immediately: complimentary cost, social reach generated, estimated media value, and any direct bookings attributed within the window. Return on hospitality, measured precisely.
An affiliate code that keeps earning
The guest receives an affiliate promo code to share with their audience. Every time a follower books using the code, the guest earns reward points. Content keeps working long after checkout.
30-day tail monitoring and attribution
Post-stay monitoring continues for 30 days. Late posts are captured. Promo code redemptions are attributed back to the originating guest. Every referred booking tracked at zero acquisition cost.
Integrations
HaloEffect integrates with the property management systems, CRM platforms, and social channels that power hotel operations. Setup takes minutes, not months. Guest data flows in from your PMS. Social content flows out to your channels.
Multi-property portfolios running different systems are supported natively — HaloEffect normalises everything into one unified dashboard across your portfolio.
Pricing
Priced per property. Every plan includes Score, Exchange, and Own. Add properties at the same rate — volume pricing available from three properties.
+ Optional performance uplift: 5% of high-confidence attributed revenue (capped, opt-in) — aligns our incentives with your outcomes.
Early Access
We’re onboarding a select group of hotel teams during our beta phase. Your feedback shapes the product — and early access members lock in founding-member pricing, forever.
No credit card required. No commitment.